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Мобильная революция / The Mobile Revolution: The Making of Worldwide Mobile Markets
Дэн Стейнбок / Dan Steinbock
512 стр. Книга повествует о формировании рынков мобильной связи и мобильных услуг по всему миру, исследуя «мобилизацию», которая отражает наш образ жизни, работу и досуг. На сегодняшний день именно эта маркетинговая инновация управляет рынками. Автор рассматривает проникновение мобильной связи на потребительские и деловые рынки, стратегии во всех отраслях промышленности. «Мобильная революция» описывает, как с развитием мобильных технологий воплощаются в жизнь маркетинговые инновации.
The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.
Dan Steinbock has consulted for international organizations (OECD, European Commission), and global ICT companies (Intel, Nokia, Telecom Italia). He is the Director of the Finnish Center of International Business Research and Education (FCIBER) at Finland's Academy of Sciences. Mr Steinbock resides in New York City, and is an Affiliate Researcher at the Columbia Institute for Tele-Information (CITI). He has taught in the executive education programs of the Stern School of Business (New York University) and Columbia Graduate School of Business. His most recent books include The Nokia Revolution (Amacom, 2001), Wireless Horizon: Strategy and Competition in the Worldwide Mobile Marketplace (Amacom, 2002), and Competition for the Mobile Internet (Kluwer, 2003).
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| 1. |
Mobile Business Strategies: Understanding the Technologies and Opportunities (Wireless Press) (Paperback)
Jouni Paavilainen
256 p.
This book is not overly technical. It's written to provide a basic, but complete, introduction to mobile commerce from a business strategy point of view. It helps you answer some fundamental ...
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| 2. |
Mobile Strategies: Wireless Business Models, Mvnos And the Growth of Mobile Content (Paperback)
Tom Weiss
186 pages.
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| 3. |
Телекоммуникационные технологии: введение в технологии GSM. Учебное пособие
Макаров С.Б., Попов Е.А., Певцов Н.В.
256 стр. Рассмотрены принципы построения сотовых сетей подвижной связи стандарта GSM и вопросы, возникающие в процессе создания и функционирования этих сетей: от общих концепций построения ...
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| 4. |
Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch (Hardcover)
Christoffer Andersson, Daniel Freeman, Ian James, Andy Johnston, Staffan Ljung
336 p.
Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ...
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| 5. |
Writing Mobile Code: Essential Software Engineering for Building Mobile Applications
Ivo Salmre
792 p.
Mobile computing devices have evolved from fixed-purpose communications tools to compelling and extensible mass-market computing platforms. Now, they stand poised to offer truly ubiquitous ...
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| 6. |
Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology (Paperback)
Alex Michael, Ben Salter
256 pages.In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the ...
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| 7. |
Opengardens: The Innovator's Guide To The Mobile Data Industry
Ajit V. Jaokar, Tony Fish
176 p.
Ajit and Tony do a great job covering some of the issues facing off-carrier mobile application development. While you have your agenda, the mobile operator has theirs. Opengardens gives ...
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| 8. |
Mobile Web Services: Architecture and Implementation
Frederick Hirsch, John Kemp, Jani Ilkka
338 p.
Service-oriented architectures (SOAs) implemented with Web services are fundamentally changing business processes supported by distributed computing. These technologies bring forward the ...
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| 9. |
Mobile Media: Content and Servies for Wireless Communcations (European Institute for the Media)
Jo Groebel, Eli M. Noam, Valerie Feldmann
256 p.
The proliferation of mobile media in recent years is an international phenomenon, with billions of devices sold annually. Mobile communications are now moving beyond individualized voice to ...
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| 10. |
Mobile and Wireless Design Essentials
Martyn Mallick
480 p.
A developer’s approach to developing innovative mobile and wireless solutions
Mobile and Wireless Design Essentials is the first and only book that provides a detailed analysis of the ...
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| 11. |
The Economics of Mobile Telecommunications / Экономические основы мобильных телекоммуникаций
Harald Gruber
342 p.
The mobile telecommunications industry is one of the most rapidly growing sectors around the world. This book offers a comprehensive economic analysis of the main determinants of growth in ...
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| 12. |
Standard and Poor's рассказывает о перспективах американских мобильных операторов Экономика и финансы. События и комментарии
По оценке аналитиков S&P, в обозримом будущем ситуация в американской индустрии услуг беспроводной связи должна будет существенно измениться. Среди причин этого в S&P называют...
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| 13. |
WiMAX Evolution: Emerging Technologies and Applications
Marcos Katz
502 pages.
WiMAX Evolution: Emerging Technologies and Applications focuses on the future developments of WiMAX technology. The book discusses the evolutionary aspects of WiMAX, from the physical to ...
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Charging for Mobile All-IP Telecommunications (Wireless Communications and Mobile Computing) / Взимание оплаты за мобильные телекоммуникационные IP-услуги
Dr. Yi-Bing Lin, Sok-Ian Sou
300 pages.
Evolving from offline billing of traditional telecommunications, charging for IP services in mobile networks is challenging; charging convergence is one of the major trends in the telecom ...
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| 15. |
Iphone Hacks: Pushing the Iphone and iPod Touch Beyond Their Limits / Скрытые возможности Iphone. Как добиться большего от Iphone и iPod Touch
Damien Stolarz , Adam Stolarz
480 pp.
Рассмотрены дополнительные советы и приемы,позволяющие раскрыть малоизвестные функции, найти и создать инновационные приложения и для iPhone и для Ipod Touch, а так же использовать эти ...
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| 16. |
The Symbian OS Architecture Sourcebook: Design and Evolution of a Mobile Phone OS
Ben Morris
630 pages.The current Symbian Press list focuses very much on the small scale features of Symbian OS in a programming context. The Architecture Sourcebook is different.
It's not a how-to book, it's ...
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| 17. |
Introduction to Mobile Communications: Technology, Services, Markets
Tony Wakefield, Dave McNally, David Bowler, Alan Mayne
456 pages.
The traditionally separate Fixed, Mobile, and Internet sectors have been evolving recently toward a single sector, offering numerous implications for those involved in technology and ...
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| 18. |
Business Models for Sustainable Telecoms Growth in Developing Economies
Sanjay Kaul, Dr. Fuaad Ali, Subramaniam Janakiram
396 pages.
A little more than 3 billion people have access to basic mobile telephony, with 48% living close to or below the poverty line. These people, the so-called ‘mass market’, lack access to ...
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| 19. |
Mobile Broadcasting with WiMAX: Principles, Technology, and Applications (Focal Press Media Technology Professional Series) / Мобильное вещание в среде WiMax : принципы,технологии, приложения
Amitabh Kumar
624 pages.
Будь вы инженер, контент провайдер,менеджер или оператор, планирующий внедрение вещательных сервисов, данная книга поможет вам оценить возможности новой среды, как, впрочем, и ...
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| 20. |
The Business of WiMAX
Deepak Pareek
328 pages. Companies and consumers are increasingly dependent on broadband and are committed to taking broadband to the next level with mobile broadband or 802.16e, the WiMAX standard. The Business ...
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